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The Future Now: How Hybrid Content Creation Revolutionizes the Processes in Editorial Teams

Reading Time 3 mins | September 25, 2019 | Written by: Saim Alkan

– Reading Time: 2 minutes

If you’re like most successful companies, your demand for content is growing exponentially and testing the limits of your staff. We have the solution: Natural Language Generation (NLG) and it´s Hybrid Content Editing. The following shows how you can react quickly and effectively to the challenges of content creation.

Growing Demand for Content

There is no question: without editors our economy would be paralyzed. There would be no one to design advertising campaigns, to write blog articles on the latest trends, or to describe products.

In recent years an ever-increasing demand for content has resulted from ever-growing media diversity, rising competition, internationality in trade, and fast-moving trends and fashions.This trend is pushing editors to the limits of what is feasible.

The human being, whose attention span is at best around 60 minutes, simply does not have the capacity to produce 800 product descriptions, for example, in the shortest possible time without gaps or errors. Due to the growing tasks, the editorial profession has changed. To react adequately to this change, an editor needs better and better tools for support. For the engine of our economy to continue to deliver top performance, we must provide it with the best lubricating oil we have: Hybrid Content Editing – the cooperation between man and machine using Natural Language Generation Software.

About Natural Language Generation

NLG tools analyze structured data and convert it into text. Many texts are based on complex sets of data. The NLG software pulls out relevant information and can be trained and configured as needed. There are unbelievably many ways of using this AI based software with its lots of advantages.

What, exactly, is Hybrid Content Editing?

HCE is a kind of Augmented Intelligence. It allows us to ensure that editors have more time for creative processes without losing productivity. We have developed software that makes it possible to use HCE in all branches. Learned in a few hours, you can use it to generate millions of content items with similar structures to product descriptions according to human specifications. Ingenious enough, but as a bonus, our software can translate the content into any desired language.

For which use cases does Hybrid Content Editing make sense?

Already in 2019 the AXCD, the event that focuses on marketing and text automation, AX Semantics presented Hybrid Content Editing to an audience of specialists for the first time. The full master class on this topic showed how strong the interest in this new key technology really is.

There is a great demand for this type of Augmented Intelligence, especially among companies that have to adjust to shortened product cycles even while expanding into the international market with its requirements for multilingual content. It is our vision to get editors up and running quickly with a tool that lets them generate millions of content items according to their ideas in an incredibly effective, precise way. HCE gives you more time for artistic and creative tasks and prevents typos and inconsistencies from slipping in.

The 5 most important advantages of Hybrid Content Editing

  1. Reduced workload for editors; more room for creative processes
  2. Conservation of resources
  3. Error-free product descriptions
  4. Precise product descriptions and therefore fewer returns in online trading
  5. Ability to translate into all languages

Give your editors superpowers

Collaboration between human and machine is the prerequisite for economic growth. This truth has been demonstrated by the 2019 published Gartners Hype Cycle for Emerging Technologies. What has long been a reality in the automobile industry with its joint-gentle and strengthening exoskeletons is now also possible in the editorial and marketing area. The AX Semantics´ software supports editors worldwide in their task of meeting the constantly growing demand for content. Hybrid Content Editing – the technology of the future that you can use today!

Saim Alkan

Saim Rolf Alkan is Chief Executive Officer at AX Semantics and a pioneer in the field of automated content generation. After successfully working in content for years, he decided that businesses needed a better tool: one that would allow man and machine to work together to produce the volume of content needed to thrive in the digital age. Saim developed a content solution that generates high-quality texts from data in 110 languages for use in industries including e-commerce, publishing and finance. He is also a lecturer and speaker in the fields of online communication and "robot journalism" and has written several books and numerous articles.