Next Live Event TODAY 2pm – Quality assurance for automated texts? - Webgears presents its quality assurance process including tools + methods – REGISTER NOW ➙
Next Live Event TODAY 2pm – Quality assurance for automated texts? - Webgears presents its quality assurance process including tools + methods – REGISTER NOW ➙
Autonomous Content Updates
The Challenge
Market trends, product features, and consumer preferences: In the dynamic world of online retail, the state of 'finished' is an ephemeral one. The need for continuous updates has become paramount to stay relevant and competitive.
The gap between the changing reality and the static of the content becomes wider and more obvious:
Easy, Fast, Reliable
The content undergoes automated updates without requiring any manual intervention. Product descriptions are dynamically updated when the underlying data changes. This includes modifications to product properties such as dimensions, colors, features, or product ranges.
While automated updates are the backbone, manual changes can also be incorporated effortlessly. Adjusting rules or parameters swiftly affects all relevant products, eliminating the need for individual edits or proofreading of product descriptions.
Major or minor updates can be executed in a planned manner. This flexibility enables alterations to the text at any given time. Thanks to the minimal time investment required, these changes can be swiftly implemented, ensuring reliability and agility in content management.
Benefits
Marginal effort to update
"Text work is work in progress. We've already tweaked the texts a bit and published a second version two months later based on fresh data. That's the cool thing about it. Once you've set it up, the effort required to update it is marginal."
Christian Heitbaum
Content Automation Specialist at Webgears Group
Systematically updates of product groups
'We have a system where every text from every category is regenerated. If there are changes in the data or product updates, a new text is created automatically."
Tudor Teodorescu
Former Lead Project Coordinator SkatePRO ApS
Always up-to-date texts - automated
"If we change data, for example, let's say the article is no longer only applicable to the eyes, but to the entire face, then the system notices this and the new texts are added. It really is the case that the texts are always up to date."
Lea Unternährer
Former Teamlead Product Content, Jelmoli
How it Works
The complexity of e-commerce poses a unique challenge when it comes to updating. Different content types and product categories require tailored updates. Such synchronized updating has not been possible due to the high effort involved.
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