Stay relevant and unique: Auto-Updating Copy

The Challenge

Navigating the Dynamic Terrain of E-Commerce

Unraveling the Challenges of Stale Product Descriptions

Market trends, product features, and consumer preferences: In the dynamic world of online retail, the state of 'finished' is an ephemeral one. The need for continuous updates has become paramount to stay relevant and competitive.

Easy, Fast, Reliable

Effortless Updating Process

The automatic update is the result of the Data-to-Text generation, which produces dynamic text adaptable in many dimensions. If the underlying data changes, the associated texts also update automatically. However, users retain the flexibility to supplement these updates manually.

Automated Updates

The content undergoes automated updates without requiring any manual intervention. Product descriptions are dynamically updated when the underlying data changes. This includes modifications to product properties such as dimensions, colors, features, or product ranges.

Effortless Manual Changes

While automated updates are the backbone, manual changes can also be incorporated effortlessly. Adjusting rules or parameters swiftly affects all relevant products, eliminating the need for individual edits or proofreading of product descriptions.

Planned Updates

Major or minor updates can be executed in a planned manner. This flexibility enables alterations to the text at any given time. Thanks to the minimal time investment required, these changes can be swiftly implemented, ensuring reliability and agility in content management.

Benefits

These are the benefits of Data2Text automation as seen by our customers

Marginal effort to update

"Text work is work in progress. We've already tweaked the texts a bit and published a second version two months later based on fresh data. That's the cool thing about it. Once you've set it up, the effort required to update it is marginal."

Christian Heitbaum
Content Automation Specialist at Webgears Group

Systematically updates of product groups

'We have a system where every text from every category is regenerated. If there are changes in the data or product updates, a new text is created automatically."

Tudor Teodorescu
Former Lead Project Coordinator SkatePRO ApS

Always up-to-date texts - automated

"If we change data, for example, let's say the article is no longer only applicable to the eyes, but to the entire face, then the system notices this and the new texts are added. It really is the case that the texts are always up to date."

Lea Unternährer
Former Teamlead Product Content, Jelmoli

How it Works

Putting Content Updating Strategies to the Test

The complexity of e-commerce poses a unique challenge when it comes to updating. Different content types and product categories require tailored updates. Such synchronized updating has not been possible due to the high effort involved.

Old strategies: Lengthy updating cycles performed as late and for as few products as possible.
New strategies with AX NLG Cloud: Auto-update with every product change at precisely the right time.

Stay relevant: Auto‑Updating Copy

Navigating the Dynamic Terrain of E-Commerce

What will happen with copy over time?