Meet the needs

Personalized Product Description

Provide your customers with personalized product descriptions that are specifically tailored to their individual needs and stage in the customer journey.

Personalized Content

Individualize your product page texts for each visitor by feeding real-time visitor data directly into content decisions.

Unique Customer Experience

Reach your customers individually, taking into account each customer’s motivations and interests.

Grow Conversions & Cart Size

Show the right message to the right user and generate great product pages to turn a customer’s interest into a purchase decision. This increases cart sizes and, consequently, your conversion rates.

Reduced Cart Abandonments

Address your customers' needs and answer their questions to reduce your shopping cart abandonment rate.

Personalized Commerce EN

The Potential of Personalization

Why Do Personalized Product Descriptions Matter?

Studies have shown what customers really want: On the one hand, over 90 % of buyers want a personalized customer experience. On the other hand, 71 % of consumers feel frustrated when a shopping experience is impersonal.

Our Personalized Commerce feature tackles exactly that issue. It enables you to present each individual visitor of your online store with the most relevant sales arguments automatically. This means that every product page on your website is turned into a highly personalized sales pitch, finely tuned to cater to the motivations and interests of your customers.


Success Story

What You Can Achieve with Personalized Commerce

Metav Werkzeuge relies on automated and personalized product descriptions that they generate with AX Semantics. This has a great benefit for the company, as their time to market has been extremely reduced. Now, they generate informative descriptions very quickly, which allows the company to offer new products much faster than their competitors.

With the personalization of their product descriptions, Metav has been very successful in only a short period of time. Metav's experiences with the content automation and personalized commerce tools have been nothing but positive.

After just one month, personalized product descriptions have already led to a 57% increase in sales, which exceeds our expectations.

Stephan-Bayer-METAV-1Stephan Bayer, CEO of Metav Werkzeuge GmbH


Automated Content Personalization

How Does the "Personalized Commerce" Work?

Basically, the Personalized Commerce feature consists of two components: the data analysis tool, called Metrics, and the automated content personalization tool. Our Metrics tool is a first party supplier on your website which is GDPR and CCPA compliant. Metrics collects on-site behavioral data about your visitors and automatically sends them to our software. This data forms the basis for automated personalization of your texts such as product descriptions.

Be a Winner Like These Folks

Some Nice Things Our Clients Say About Us

Thanks to AX Semantics, generating product descriptions for a product group of 5,000 items and more becomes a breeze.

Niels Willaert

Niels Willaert
Product Marketing Specialist at TVH

With AX Semantics, we can take what we used to do internally with a lot of Excel and a lot of extra work and put it into an automated process, which of course scales completely differently.

Andreas Serra

Andreas Serra
Team Leader Engineering Data Service at Misumi

We use content automation to generate thousands of product descriptions in 17 languages.

Jakob Høy Biegel

Jakob Høy Biegel
CEO at Skatepro

We automate more than 100,000 advisory product descriptions per year.

Bernd Vermaaten

Bernd Vermaaten
CEO of the brand billiger.de

We achieve 57% more conversions thanks to automated product descriptions.

Stephan Bayer

Stephan Bayer
Managing Director, Metav Werkzeuge GmbH

With automated product descriptions we save a lot of time and achieve a high content quality.

Vanessa Wurster

Vanessa Wurster
Team Lead E-Commerce, AKKU SYS GmbH

Thanks to AX Semantics’ text automation software, we’ve generated more than 33,000 unique product descriptions in just 2 months.

Mirela Comor

Mirela Comor
Product Content Manager at Lyreco Germany