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International E-Commerce: Personalization Needed to Drive Sales

Reading Time 5 mins | April 15, 2019 | Written by: Lisa Eppenstein

AX Semantics' software increases AI driven automatic language generation. The business is a major player for natural language generation cloud services. The AI based software generates automatic texts in 110 languages in seconds. Therefore, it is ideal for e-commerce providers to automate their product catalog production in large quantities across multiple countries. AX Semantics continues to expand internationally and supports e-commerce operations worldwide.

Globalization in e-commerce market

With the increasing competition from the almost duopoly of global players Amazon and Google in the European market, other e-commerce providers need to scale globally. In fact, even the pandemic did not stop global trade. UNCTAS's Global Trade Update reports that the value of global trade reached a record level of 28.5 trillion Dollar in 2021. "That's an increase of 25% in 2020 and 13% higher compared to 2019, before the COVID-19 pandemic struck."

Personalized Product Pages

Costumers want personalization in e-commerce

According to a Mckinsey Global Institute study, a consumer purchase is six times more likely when the product is offered in a local language and two in three consumers believe that customer care is more important than price. And it is possible to personalize language in content through cost effective automation.  

Personalization with E-Commerce-Suite

According to a study of Accenture, more than 90% of buyers want a personalized online shopping experience. As most online stores are still struggling to offer a personal online experience, customers are likely to shop with brands that remember them and provide them with customized offers and recommendations.

The greatest obstacle in creating a personalized customer experience is content writing. The AX Semantics' E-Commerce Suite complements the automated content writing software with algorithmic personalization of e-commerce product pages to solve this personalization problem. It works based on real-time user data and creates texts completely automatically.

The result: Every product page on a website becomes a highly personalized sales pitch that factors in a customer's motivations and interests. Your customers as well as your marketing will love this.

About the software – artificial intelligence enhances performance

In the Eckerson Group Report "The Ultimate Guide to Natural Language Generation", the NLG solution is described: 

“AX Semantics’ intuitive interface and rules-based approach provides customers with the simplicity of a template-driven tool but the capabilities of an algorithm-based tool."

Saim Alkan, AX Semantics founder & CEO comments:

“Artificial intelligence is helping us increase automation of marketing tasks like multi-language content creation for e-commerce product descriptions, reducing production costs and increasing market potential for our customers. I am excited about this technology that can help smaller e-commerce players reach a consumer in their own language. We are not losing the need for human involvement like imagination to appeal to consumers, just automating repetitive tasks.” 

AX Semantics uses neural components to solve the more complex task of natural language generation. One being the morphology, the other text analysis and allocation of pre-annotated rules for automation. These components have been integrated into the existing software capabilities (user controls the output, scaling up to 100 million texts a day) - and together make up the only self-service NLG software which can be used by anybody.

Creating content in personalized language variations

The artificial intelligence in the software supports the user with the production of ‘smart texts’, in which the user can control the content, writing style and wording. The software is capable of producing enormous volumes of texts in seconds from variable data sources through a simple to use interface. Individual data can be managed through upload or API onto the central platform. 

The data can be converted into different text variations and desired local language, ranging from European languages, simplified Chinese to Arabic. For each language, multiple semantic variations can be programmed to individual needs, such as the text length and key words. The AX Semantics NLG software is capable of generating multiple personalized language variations in 110 languages in seconds. The company's principle of democratizing deep tech with low prices ensures that smaller E-commerce companies can benefit. 

About AX Semantics

AX Semantics, Stuttgart is a high-performance cloud service provider with market leading capabilities in natural language generation, voted in the top five innovative companies in Germany by Accenture with Wirtschaftswoche and commended by MIT. The technology and software is not limited to one topic but can be individualized to each company and market. AX Semantics is a platform provider for any company with text needs across publishing, e-commerce and financial markets and works with more than 500 clients. Including globally recognized brands such as College factual (USA Today), Lyreco, Deloitte, BASF, Jardine Motors, Euronics.

Lisa Eppenstein