Google SGE is coming to Germany soon, right? It has supposedly already been rolled out in the USA.
- What will a search results page actually look like?
- What does this mean for SEO work on content?
- Is your own content no longer relevant if Google produces your own texts and delivers them as search results?
At the same time, the labelling obligation for AI-generated texts has been declared.
- What should actually be done here?
- And with all the movements, this is also happening: Large Language Models are getting dumber and nobody knows why?
In this Meetup, we want to concretise the abstract topics and get specific
ANSWERED QUESTIONS
- What exactly does Google SGE mean for content work?
- What does the AI ACT mean for content that is not written ‘by hand’?
- Which strategies are important now?
0:00 Welcome
2:44 Survey on Google SGE and AI ACT
4:00 Updates at Open.ai and Google SGE what has changed?
6:50 Today's tasks and responsibilities around product content
10:00 Change in content creation and maintenance processes
14:58 Influence of LLMs, Google SGE, AI Act and Data2Text on content work
23:45 What needs to be considered with the AI Act?
26:00 Where does Google stand with Google SGE? A categorisation
40:00 Strategies for product communication - what's important now
52:30 Questions and answers - goodbye
SPEAKER
 Saim Alkan
CEO & Founder  |