Measuring AI Search: How to Track, Analyze & Improve Traffic from ChatGPT & Co.

The way consumers search is undergoing a radical shift. AI platforms like ChatGPT, Perplexity, and Gemini are delivering instant answers – and pushing traditional blue-link search further into the background.

But what does this mean for performance tracking in e-commerce? Which signals can actually be measured? How do you attribute AI-driven traffic correctly – and what steps help you stay visible and relevant in this new search reality?

In this webinar, Robert Weißgraeber (CTO & Co-Founder of axite) and Daniel Drabo (CEO & Co-Founder of Peec AI) will show how to track, evaluate, and optimize traffic from generative search – and why traditional SEO metrics alone no longer cut it.

What you'll learn:

• How to track and assign AI search traffic

• Which metrics are measurable on platforms like ChatGPT, Perplexity & Co.

• Why classic SEO KPIs fall short – and what else you should consider

• What GEO (Generative Engine Optimization) means in practice

• How to use data to improve visibility, relevance, and conversion

Who should attend:

• Content and SEO teams looking to rethink their metrics

• E-commerce professionals exploring AI search as a traffic channel

• Performance and analytics teams facing new attribution challenges

• Decision-makers who rely on data-driven optimization