Next Live Event TODAY 2pm – Quality assurance for automated texts? - Webgears presents its quality assurance process including tools + methods – REGISTER NOW ➙
Next Live Event TODAY 2pm – Quality assurance for automated texts? - Webgears presents its quality assurance process including tools + methods – REGISTER NOW ➙
High-quality product descriptions have an important impact on the sales and earnings of retail companies. Taking into account decisive success factors, automated text creation can save resources in companies, increase the conversion rate, reduce the return rate and increase visibility in search engines.
What You Can Expect:In order to avoid the high expenditure of creating product texts, e-commerce companies often use the ready-made texts of manufacturers or copy data sheets of the products as a replacement for a custom product text. The actual needs of the customers are rarely addressed, as only basic information is used.
Four factors in particular indicate poor quality of product texts:
However, product descriptions are the figurehead for online commerce. The customer's decision to buy depends largely on the information and emotions that are instilled in the customer by the product description. Incorrect product descriptions lead directly to a decline in sales. Studies show that the reason for stagnating sales is not only that too few customers become aware of the online shop through the search engines, but also the unappealing product descriptions.
Companies should always keep in mind what customers expect from the product descriptions. This is often a combination of correct information and a text that conveys the certainty that the customers is purchasing exactly the right product.
Hereby, the correctness of the product descriptions plays a major role. On the one hand, incorrect descriptions lead to a high level of dissatisfaction with the purchased product and also to a high rate of returns. On the one hand, this reduces the company's turnover, reduces the chance of buying the product again and also causes high costs for the return of the product. In addition, online shops are badly placed in search engine rankings due to low traffic. However, a good ranking is an important prerequisite for winning new customers. All these problems can also be prevented by good and high-quality product descriptions.