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E-Commerce GEO (Generative Engine Optimization)

E-commerce GEO (Generative Engine Optimisation) refers to the targeted optimisation of content in online retail for generative AI systems. The aim is to ensure that product information, text and other content is correctly captured, processed and reproduced in AI-based applications such as generative search engines (i.e. response engines such as Google AI Overview, GPT (with search) and Perplexity).

Difference to classic SEO:

  • Classic SEO optimises content for search engine rankings.
  • GEO aims for visibility and comprehensibility for generative AI models. The overriding goal is to be cited as a source (= linking).

Applications in e-commerce:

  • Product descriptions
  • Category texts
  • FAQ and how-to content
  • Automatically created content based on structured data 

Optimisation focus:

  • Clarity of data: Clear structure, consistent terminology, understandable facts.
  • Semantics: Content that is formulated in a contextually clear and machine-understandable way.
  • Up-to-dateness: Maintenance of content so that generative systems can access reliable information.

Key Benefits:

  • Better visibility in AI-based shopping and search applications.
  • Higher relevance of content in generated responses.
  • Support for consistent brand and product presentation across AI systems. 

Objective: To prepare e-commerce content in such a way that it can not only be found by generative engines, but also correctly understood and reused.