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Automated Content Creation: How it Works + 10 Tools [2023]

Reading Time 24 mins | January 25, 2023 | Written by: Saim Alkan

updatet: 09/08/2023

In recent years, we've seen impressive innovations and tools that have revolutionized the way we approach content writing. These innovations are known as content automation tools, and we're here to give you all the inside scoop.

Automated content tools have the power to aid smaller businesses in becoming more competitive on the market instead of being put on the back burner while all bigger enterprises are raking in profits.

One of those tools is our own, AX Semantics. We are constantly developing and perfecting it for our customers. We've conducted dozens of surveys during development and researched every competitor to ensure that our tool offers the best competitive value. Our evolution is never-ending, as we strive to improve our services regularly and provide our clients with a perfect content automation assistant.

Rest assured, though, that the review of other automated content creation tools in this article will be entirely impartial.

So, what is automated content, and why is it the future of marketing?

Table of contents:

  1. What is Automated Content Creation?
  2. How Does Content Automation Work?
  3. What is AI-based Content Creation?
  4. 10 Best Automated Content Creation Tools in 2023
  5. AX Semantics
  6. Article Forge
  8. Jasper
  9. CopyAI
  10. Grammarly
  13. Wordtune
  14. Articoolo
  15. Let’s See Each Tool We Reviewed Compared to Each Other
  16. Create Grammatically Correct Converting Content
  17. FAQs 

What is Automated Content Creation?

Content automation is a part of a modern content marketing process. It uses automation tools and techniques to improve efficiency and allow employees to focus on other important tasks at hand. Nowadays, you can automate various procedures ranging from content creation and editing to posting schedules, publishing, and analytics.

More recently, we've witnessed an uprising in the popularity of content automation tools that have the power to optimize the whole content creation with an ongoing process to completely change the way of writing repetitive content. In addition, some other tools act as a personal content editor and suggest grammatical edits, improved phrasing, readability tips, etc.

How Does Content Automation Work?

Content automation aims to identify expensive, time-consuming, and repetitive processes by introducing technological solutions and workflows, with the ultimate goal of optimizing these tedious tasks. In the world of content marketing, you're not only writing content and trying to promote it.

Content marketing includes various other sub-tasks, such as

  • SEO optimization
  • social media posting,
  • tagging
  • adding hashtags and alt tags to images
  • checking for plagiarism
  • editing
  • creating an editorial calendar
  • and so on.

Content marketing automation executes as many sub-tasks as possible to relieve employees of repetitive manual tasks and increase efficiency.

It does so by using AI— powered by NLG (natural language generation), and NLP (natural language processing) technology for different types of content creation. As a result, you receive relevant content that's optimized and ready to bring in some conversions. The most common content marketing automation use cases (which vary from tool to tool) include :

  • proofreading and editing existing content (grammar issues, spelling errors, phrasing, formatting, content quality, and readability)
  • sending automated emails
  • sharing content across different social media platforms
  • statistics and analytics
  • SEO optimization, keyword research, and content management
  • translating content and websites into different languages (multilingual SEO)
  • content generation
  • financial reports and other administrative tasks
  • social media posts
  • content briefs

What is AI-based Content Creation?

As the name suggests, the AI-powered content creation process uses the help of artificial intelligence technology to help create content.

There are two NLG technologies: GPT and data-to-text. But how do they differ?

With data-to-text software you can generate high-quality content based on structured data. This means that the user has control over the text results: he can intervene in the text creation process at any time, and make adjustments.
This control ensures text consistency and quality. Tools based on structured data can be useful to create hundreds or thousands of different product descriptions within just a few moments.
GPT stands for "Generative Pre-trained Transformer". It is a Large Language Model that is trained with hundreds of billions of texts on the internet. Unlike data-to-text, GPT-3 as well as Chat GPT can only be used to generate individual texts.
However, the user has no control over the generated content and proofreading is essential.

AI-powered content creation was considered unrealistic and unreachable only a couple of years ago. However, today we're witnessing a massive shift in content marketing efforts where most companies have already implemented this type of technology.

Artificial intelligence is a fantastic tool for automated content generation because it can process a massive amount of data in a matter of seconds without the need for human writers. Human writers can write a thousand words per hour at most, while a machine can write that same amount in seconds. The most obvious benefits of employing this technology in your content marketing strategy are efficiency, cost-effectiveness, speed, and reliability.

Moreover, different industries benefit from this technology in various aspects, and content creation is no exception. While we're only at the beginning of this journey since most AI-based tools still have certain flaws to work through, we're still very excited to see how much it will advance in the coming years.

10 Best Automated Content Creation Tools in 2023

With these AI-powered automation tools, relevant content creation has never been easier. We've researched and tested dozens of AI content creation tools to curate a list of the most popular, feature-packed, and widely-used software that can transform your daily operations.

Here are our top picks:

AX Semantics

top picks of AI content creation tools

Note: AX Semantics works differently unlike other tools on the list since they are GPT 3 text generators.

BUT AX Semantics meanwhile also has a GPT integration. With ML-supported, GPT-powered writing, writer's block can be avoided and product descriptions can be created easily and quickly. One or more formulations can be selected from the alternative text suggestions generated in this way. The benefits of the large number of text variants that are automatically generated and the time saved are obvious.

The combination of rule-based data-to-text software and GPT-powered writing for excellent product descriptions is unbeatable.

User review - G2: "AX offers exceptionally good software that can be understood even without IT studies and provides excellent solutions for automated texts. Even when the customer requirements are complex and specific. In addition, the customer support responds reliably and quickly."

Pricing Plans:

1. E-Commerce Suite - from 899€ per month (additional add ons available)

2. E-Commerce Suite 20.000 - from 1.699€ per month (additional add ons available)

Free Trial:

Yes - 14 days

Customer Support: Interactive Tutorials; Live Support

AX Semantics continuously develops the software to ensure that it is above the industry standard. We take pride in generating content that requires little to no editing and employs the best SEO practices to increase our client's visibility in the SERP.

Our software uses AI-powered natural language generation technology that generates text from data. We take a scientific approach to content writing while ensuring that our content is engaging and easy to digest.

AX Semantics lets you generate thousands of automated product descriptions in an ongoing process. The interface is intuitive, and you have total control over the final product. Your content is generated in 3 steps:

  1. Upload structured data (product features, specifics) - it forms the basis for the texts
  1. Configure rules (design text modules according to your taste and desired tonality)
  1. Generate content (generates a text for each data set based on your configurations— by your pre-defined rules and uses correct grammar)

The Benefits of Using AX Semantics Are Apparent:

  • improved conversions
  • better rankings
  • increased user engagement
  • cost-effectiveness
  • better time management
  • high-quality content that is reliable

How is AX Semantics Different From Other Tools on the List?

AX Semantics analyzes only the data you enter and your configured rules and does not use any external data. The tool generates multiple product descriptions in different languages efficiently and grammatically correct. Even for the dame products with varying characteristics.

We have numerous success stories and examples of how AX Semantics has helped our clients to reach top Google results.



  • multi and cross-language text generation - up to 110 languages
  • NLG (natural language generation) output
  • inline editor
  • unlimited text refresh
  • e-learning and support

Article Forge

10 Best automated content creation tools in 2022 article forge

User Review - G2:

"While Article Forge is a great tool, it does have some flaws. It doesn't offer the spin rewriter and doesn't work with everyday businesses. This is a common problem with free services and even some paid solutions."

Pricing Plans:

1.Standard - $27 per month, 100,000 words & 1 user

2.Business - word count & users on request

Free Trial:

Yes - 5 days

Customer Support: Email Support; Knowledge Base

Article Forge is a tool that can be used to generate blog posts, as long as they do not require perfect formatting. It's beneficial for bulk content generation if you're in a hurry and need quick results. While speed is one of the most significant benefits of this tool, one department that it lacks in is quality.

It uses machine learning algorithms to generate blog posts automatically, and you can choose how long the post you want. On the downside, expect to see repetitive information and some unnatural phrasing.

If you don't mind going through an extra editing round before sending out your content, Article Forge might be a good fit. If you're looking for a content marketing tool that offers better personalization features and a much better quality of copies, then give AX Semantics a go.


  • content generation
  • creating content in bulk
  • adding images, headings, and titles into each article
  • spelling and grammar checks
  • can produce content in English, Dutch, French, German, Italian, Portuguese, and Spanish

User Review - G2:

"I like this system because it is very easy to use thanks to its friendly interface, thus achieving to adapt to the size of my business, it allows me to be able to automate certain processes such as publication both on the blog and on social networks."



2.Pro - $14.99 per month

3.Plus - $67 per month;

4.Enterprise - price upon request

Free Trial:


Customer Support: Email Support; Knowledge Base is a content marketing automation tool suitable for businesses that need some help in improving the efficiency and speed of their content lifecycle. Marketers commonly use the tool as an email marketing platform and for content curation and monitoring.

Unfortunately, it doesn't have the power to generate articles and sales copies, but you can use it to automate other types of repetitive tasks like scheduling and posting. Its biggest advantage is the content curation option that helps you research and create content briefs, which are usually very tedious and time-consuming.

Compared to AX Semantics, is less feature-packed, but it can be a great addition to your content strategies, especially if you combine it with other AI-generated content tools from this list.


  • creating topic pages
  • distributing topic pages
  • newsletters
  • analytics
  • content distribution


User Review - Capterra:

"It is easy to use and if Jasper makes a mistake you can give a note to that and get your credits refunded without any problem.  It is not yet perfect so no copy and pastes without reading the text. Sometimes it tells stuff double or does not give what you want or hoped it would provide."


1. Starter - $29 per month - 20,000 words

2. Boss Mode - $59 per month - 50,000 words

3. Business - price upon request

Free Trial:


Customer Support: Live Chat; Email Ticket; Knowledge Base

Jasper is a well-known tool utilized by digital marketers across the globe. It was one of the first content automation tools to garner global attention due to its innovative features and clean design.

Bear in mind that it has a learning curve since its feature set is exhaustive, and it takes a bit longer to create content with Jasper than some other tools we've mentioned. However, the quality of the generated content is quite good and requires much less editing than Articoolo.

On the bright side, it offers many templates of different kinds, so you can easily automate manual tasks like typing out YouTube descriptions, Quora answers, Facebook and Google Ads, Amazon listings, and press releases.

Jasper also doesn't offer as many integrations as AX Semantics, making it slightly more limited in terms of implementation with other tools utilized by your entire content creation team. Overall, this is a decent tool that can be used by different marketing and content departments.


  • generating full-length blog posts
  • finishing typed sentences
  • multilingual support
  • SurferSEO integration
  • Quora answer generator
  • meta tag generator


User Review - ProductHunt:

"I recommend CopyAI for writing email copy, sales page copy and ad copy. You will get fast, relevant copy that is written for your audience to engage and convince them of the value of your business and product."


1. Free - 2,000 words per month

2. Pro - $49 per month - unlimited word count


Free Trial:

No, but you can test their free plan.

Customer Support: Help Center; Email Support

CopyAI, as the name suggests, also uses artificial intelligence to generate different kinds of texts. Unlike AX Semantics, which can generate different text types and lengths, CopyAI is more suitable for generating short sales copies.

It's the most suitable for content marketers who are in the process of scaling their business and need a quick fix for writing product descriptions in bulk. It's also suitable for content managers in terms of content idea generation and outlines. The user chooses a text type they'd like to generate, input specific instructions and parameters, and CopyAI will do the rest of the work.


  • digital copies
  • social media posts
  • eCommerce copies
  • content ideas and outlines
  • sales copies


User Review - G2:

"Grammarly is the solution that supports every browser, central operating system, and document editor. It has the advanced AI that corrects spelling, grammar and rephrases sentences according to the tone of voice you want it to be."


1. Free

2. Premium - $12 per month

3. Business - $15 per month per user

Free Trial:


Customer Support: Email Support; Knowledge Base

Grammarly is a straightforward tool that uses natural language processing techniques to optimize the quality and readability of your content. We don't recommend Grammarly as a standalone option if you're looking for comprehensive content automation tools that can fully automate content creation and other repetitive activities.

It offers a free package that you can test to see if it's a good fit for your needs. When combining it with the right tools, it can be a great addition to regular content creation.

Overall, we recommend Grammarly to smaller and mid-sized companies who don't want to or can't afford in-house editorial teams.


  • AI-powered editing suggestions
  • spelling and punctuation checker
  • integrations with WordPress, Google Docs, and MS Word
  • readability and formatting analytics
  • plagiarism checker
  • rephrasing and restructuring suggestions

10 Best automated content creation tools in 2022

User Review - TrustPilot:

"I didn't find the writing exceptional. You will need to rewrite a lot of the parts if you want to write blogs. You can get some ideas for copies. But the variations are not wildly different from each other."


1. Pro - from $9 per month for 15,000 words

2. Enterprise - price upon request

Free Trial:


Customer Support: Chat Support; Email Support uses artificial intelligence to generate different types of content, ranging from blog posts and product descriptions to social media texts, meta tags, and FAQs. It can be a great addition to your content strategy to optimize marketing campaigns and save money on hiring human writers.

It has an intuitive user interface, and it comes with many templates. It's also one of the speediest tools out there. However, even though it's quick, the accuracy of generated content isn't always up-to-par.

We've noticed many user complaints throughout different review websites regarding content quality. You will probably need an extra round or two of editing if you don't want to compromise on quality.


  • multilingual support
  • API access
  • automated content creation
  • different content automation templates

10 Best automated content creation tools in 2022

User Review - G2:

"The beauty of the product Rytr is it can write superbly fast! It also generates short-form content such as Profile Bio, Product Description, Meta Description, Video Description, Review, Testimonials, and many more. Rytr also allows choosing the content tone. The writing quality needs a lot; I mean a lot of improvements."


1. Free - 10,000 characters

2. Saver Plan - $9 per month - 100,000 characters

3. Unlimited Plan - $29 per month - unlimited characters

Free Trial:

No, but you can test their free plan.

Customer Support: Live Chat Support; Email Form isn't the most advanced content automation software out there. However, if you're in the market for something more straightforward that you can use to make engaging content, then you can give it a go. Instead of full-blown content production, acts like a personal writing assistant that can save you time on editing content manually. uses artificial intelligence to analyze the entered text and spot any grammar, style, or tone errors. It also comes with a handy plagiarism checker that will make sure that your content is original. While it can't generate unique product descriptions or personalize content like AX Semantics, it can be helpful for smaller businesses that don't want to spend a ton of money on hiring an editorial team.


  • autocorrect
  • grammar check
  • tone check
  • content rephrasing
  • plagiarism checker
  • data analytics


10 Best automated content creation tools in 2022 wordtune

User Review - G2:

"My favorite part about WordTune is that it pops up in most text boxes whether in a web browser or email body, word document, etc. It populates suggestions on how to rewrite your existing sentences in more ways than I could ever hope for."


1. Free - 10 rewrites per day

2. Premium - $9.99 per month

3. Premium for Teams - price upon request

Free Trial:

No, but you can test their free plan.

Customer Support: Email Support; Help Center

Wordtune is another AI content creation tool used for marketing automation. In terms of features, it resembles Grammarly quite a bit, so if you want an editorial assistant without breaking the bank, you can give it a shot.

While you can't compare it to more comprehensive AI tools like AX Semantics in terms of features and quality, it is still a decent contender for companies looking for something simple and effective.


  • grammar checker
  • tone checker
  • content rephrasing
  • synonym suggestions
  • shortening & expanding text


10 Best automated content creation tools in 2022 Articoolo

User review - G2:

"I think that Articoolo does a good job of searching the internet quickly for content that is related to keyword searches. When considering the readability of the content from Articoolo, I think that there is very little substantive content that can be created, so there is usually extra time needed to reformat the content to make it have more meaning to what we are using it for."


1. Pay-per-use model: $19 - 10 articles; $75 - 50 articles; $99 - 100 articles;

2. Monthly: $29 per month - 30 articles; $49 per month - 100 articles; $99 per month - 250 articles;

Free Trial:


Customer Support: Email Support

Articoolo is yet another content creation tool that has garnered popularity thanks to relatively affordable pricing models. It's handy for digital marketing teams that use WordPress as their primary blog since it offers a handy plugin that makes the whole process much more manageable.

This content automation tool uses artificial intelligence to generate content. The content marketer enters a topic or the main keyword, and the tool will generate content that's suitable to your target audience.

While it is affordable, the pricing model isn't ideal for larger businesses. Even the most expensive monthly package is limited to only 250 articles per month. For any additional AI content creation efforts, you'll have to pay an extra fee.

Moreover, users also report that Articoolo's generated content still requires some human intervention in terms of editing. The language sometimes appears to be broken, and you can find a lot of repetitive information, which is bad for SEO and simply looks unprofessional. 


  • content creation and rewriting
  • generating content ideas and topics
  • summarizing articles
  • quotes
  • image search

Let’s See Each Tool We Reviewed Compared to Each Other:

  Free Trial: Best for: G-2 Rating:
AX Semantics Yes eCommerce (big) 4.3/5
Article Forge Yes Startups 4.1/5 Yes Content marketers 4.7/5
Jasper Yes Content marketers 4.8/5
CopyAI No eCommerce (small-mid-sized) 4.8/5
Grammarly Yes Editorial teams 4.6/5 Yes Small businesses 4.7/5 No Startups 4.7/5
Wordtune No Editorial teams 4.3/5
Articoolo No Small businesses 4.2/5

Create Grammatically Correct Converting Content

Content creation is undoubtedly one of the most time-consuming parts of any content strategy. Not only is it entirely dependent on human writing, but it's also not friendly for your company budget. But that has changed.

However, with content automation tools like AX Semantics, you can automate all the mundane, time-consuming tasks and generate beautiful copies to increase user engagement and conversions. We use advanced technology to analyze user behavior and generate content relevant to your niche.

Sign up for free to test our tool and learn how we help our clients save costs while dominating the Google SERP and snagging top search results from their competitors.


What is Automated Content?

Automated content uses artificial intelligence and automated processes to generate different types of copies. As a user you need to configure the rules and logic of how the data should appear in the texts—you only need to configure the rules once in the beginning and the tool applies these for thousands of texts that are generated. Depending on the AI tools you choose, you can automatically create whole articles or shorter copies like product descriptions and social share texts.

Can Content Writing Be Automated?

Yes, content writing can be automated. You can use a wide variety of content creation tools, like AX Semantics, which uses machine learning and artificial intelligence to generate high-quality website content based on your configured rules. These tools have the power to write on-brand content that will help your marketing team save a lot of money on hiring writers and editors.


Saim Alkan

Saim Rolf Alkan is Chief Executive Officer at AX Semantics and a pioneer in the field of automated content generation. After successfully working in content for years, he decided that businesses needed a better tool: one that would allow man and machine to work together to produce the volume of content needed to thrive in the digital age. Saim developed a content solution that generates high-quality texts from data in 110 languages for use in industries including e-commerce, publishing and finance. He is also a lecturer and speaker in the fields of online communication and "robot journalism" and has written several books and numerous articles.