Frequently Asked Questions on Content Automation

This whitepaper answers the most frequently asked questions about content automation in e-commerce.

About the Whitepaper

Automated content generation is among the strongest drivers of ecommerce growth. As an online store owner, it is essential to solve the growth barrier "content production". The user-friendly ecommerce platform for optimizing and automating content, AX Semantics, provides content generation in 110 languages.

Users save time and money, improve both the content quality and scale a
process that was formerly done manually. This whitepaper answers the most frequently asked questions about content automation - from common definitions of terms to user questions to product page personalization issues.

What You Can Expect:
  • Terms & Technology
  • How To Use And Operate AX Semantics
  • The Quality Of Automated Content
  • Use Cases Of Content Automation
  • Search Engine Optimization (SEO)
  • Structured Data
  • Onboarding & Support
  • Personalized Content
  • Pricing

First Look into the Whitepaper

What is content automation?

With AX Semantics, automated content creation works on the basis of Natural Language Generation (NLG) technology, which generates high-quality and unique content based on structured data that is identical to handwritten content. Typical use cases for automated content are product descriptions, category descriptions, financial or sports reports, or content for search results pages - basically all types of content required in large volumes and with a similar basic structure.

What does Natural Language Generation (NLG) mean?

Natural Language Generation (NLG) describes the automated generation of natural language through a machine. As part of computational linguistics, content generation is a special form of artificial intelligence. Natural language generation is widely used across many industries and purposes, including e-commerce, financial services, and pharmaceuticals. It is seen as particularly efficient for automating repetitive and time- consuming writing tasks, for example, product descriptions, reports, or personalized content.

What is an API, and how can it be used with AX Semantics?

API (Application Programming Interface) is a program interface through which a user can access the functions of an application. Be it data import, text generation, or the integration of automated content into your own website: All functions of AX Semantics NLG Cloud are accessible using our REST API and you can easily automate every single action.

Does the AX Semantics software use artificial intelligence (AI) or machine learning?

The software uses NLP in the form of machine learning models for the language and grammar components, among others. The initial configuration of rules, statements, tonality, etc., though, lies entirely in the hands of the editors to ensure that the content and style are as the users want them to be.

What are the benefits of automated content generation?

With automated text generation, you save up to 80% time on repetitive writing tasks. Human productivity can be multiplied by automating the repetitive parts of writing. This allows you to produce unique and tailored content in high volumes - all in 110 languages.

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