PIM
A product information management system (PIM) is a centralised platform for managing, maintaining and enriching product information. It serves as a single source of truth for all of a company's product-related data. A PIM system supports companies in providing consistent and high-quality product information across all sales channels.
The core functions of a PIM system include:
- Centralised data storage: Storage of all product information in one place.
- Data modelling: Structuring of product information in a flexible data model.
- Data enrichment: Enrichment of product information with additional information such as images, videos and documents.
- Workflow management: Control of the processes for recording, maintaining and releasing product information.
- Channel management: Provision of product information for various output channels such as web shops, catalogues and marketplaces.
- Quality management: Monitoring data quality and compliance with standards.
A PIM system offers numerous advantages:
- Improved data quality: Consistent and up-to-date product information leads to greater customer satisfaction.
- More efficient processes: Automation of processes for recording and maintaining product information.
- Faster time to market: Accelerated provision of product information for new products and markets.
- Better customer experience: Optimised product information for a positive shopping experience.
- Increased conversion rate: Complete and convincing product information increases sales figures.
A PIM system is particularly important for companies with a broad product range and diverse sales channels. It enables product information to be managed efficiently and communicated consistently across all channels. By managing data centrally, errors can be reduced and the quality of product information improved. This leads to a better customer experience and higher sales.