Performance Marketing
Performance marketing is an approach in which marketing activities are geared towards measurable results and continuous optimisation. The aim is to utilise marketing expenditure in such a way that it achieves a maximum return on investment (ROI).
Key features of performance marketing:
- Measurability: All marketing activities are measured using defined key performance indicators (KPIs).
- Optimisation: Marketing measures are continuously optimised based on the measurement results in order to improve performance.
- Goal orientation: Marketing activities are geared towards specific goals, such as increasing sales, generating leads or optimising conversions.
- Data-driven: Decisions are made on the basis of data in order to increase the effectiveness of measures.
- Automation: Automation technologies are used to optimise processes and increase efficiency.
In the context of text production, performance marketing means that the creation, testing, measuring and rewriting of content is aligned with the overall content requirements. Automation, AI, NLG and feedback loops are used to increase content success. Text production is therefore treated like a performance marketing campaign, focussing on measurable results and continuous improvement.
Content production must be treated like performance marketing.