Data-driven Content Operations

Data-driven content operations is an approach in which the creation, management and optimisation of content is based on data with the aim of improving business results.

Instead of looking at individual texts, the aim is to create a strategically orientated, holistically functioning system for the entire website with a high volume of text.
Quality assurance is guaranteed by clearly defined rules to ensure that content complies with communication guidelines in terms of content and style. The focus is on the measurability of results, i.e. whether texts actually generate more sales. Text content is measured against business results and optimised to increase sales.

Companies can treat text production like performance marketing by creating, testing, measuring and rewriting content.
Key benefits include time savings, flexibility, control over results and always up-to-date copy through automation.

The aim is to improve product communication and increase sales by continuously developing the content strategy.