Content Automation

Content automation refers to the use of technologies and processes to automate the creation, management and distribution of content. In particular, this includes the automation of text processes using technologies such as GPT (Generative Pre-trained Transformer) or data-to-text, which allows specialist knowledge to be integrated into the texts. Content automation makes it possible to create content efficiently and adapt it to the requirements of the target groups.

Using content automation, companies can optimise their editorial processes and increase efficiency in content production. Content automation platforms combine different text sources and processes, enable their measurement and continuous optimisation and integrate workflows to automate editorial tasks.

 

Advantages of content automation:

• Scalability: Allows content to be created and updated on a large scale, which is particularly beneficial for extensive product catalogues or large websites.

• Efficiency: Saves time and resources by automating manual tasks and eliminating redundant processes.

• Consistency: Ensures that content is standardised and of high quality, regardless of the amount of content produced.

• Timeliness: Keeps content up to date automatically by quickly integrating product updates and changes into new texts.

• Increased performance: Improves visibility and conversion rates as content is continuously tested, measured and optimised.

Content automation is particularly important in e-commerce, where the automation of product descriptions, category pages and other content enables the efficient and cost-effective creation of texts. Content automation can also help companies to treat their text production like performance marketing measures: Content is created, tested, analysed and optimised.