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Case Study

Thousands of Profile Texts and Increased Google Rankings for anwalt.de

Anwalt.de

Thousands of profile texts

Four copywriters have generated the profile content of their 20,000+ customers (lawyers) from user supplied data.

Increased search engine rankings and visibility

Driving search engine rankings and visibility for local information with SEO and Conversion-optimized content.

Localized overview articles

Localized overview articles of lawyers addressing various legal subjects available in the area.

The Case

As anwalt.de offers legal advice and needs to maintain a huge portfolio of law experts, they need to generate a significant amount and ever-growing collection of content for their website.

The Challenge

It is very time consuming to generate all these detailed profile texts manually and to update them accordingly. Therefore, anwalt.de needed a way to optimize their content generation process.

The Solution

The anwalt.de team knew they needed to find a way to optimize their content creation processes. So they decided to use the AX Semantics software. After only a short amount of time, only four copywriters have generated profile content of lawyers from user supplied data with the AX Semantics software.

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Profile content on anwalt.de, generated with the AX Semantics software

The Results

Due to the fact, that with AX Semantics generated texts are SEO friendly and unique, this also drove the search engine rankings and visibility for local information on lawyers and legal matters. In addition, now users get an overview of law firms and lawyers addressing various legal subjects in different German areas.

anwalt.de

The legal advice platform is listing more than 20,000 lawyers and law offices. The platform offers legal advice and connects people seeking advice with the right law experts. anwalt.de is a leading legal tech business in the german speaking area and has headquarters in Nürnberg and Berlin.

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