SEO texts are specifically designed to improve the visibility of a website in search engine results. They combine high-quality, informative content with targeted keywords in order to offer users added value and fulfil the requirements of search engine algorithms.
Important aspects of SEO texts are:
- Relevant keywords: texts contain keywords that are used by users when searching for specific topics or products.
- Informative content: They offer users added value by answering their questions and providing relevant information.
- Good readability: Despite the integration of keywords, the texts are easy to read and understand.
- Optimisation for search engines: They take into account the guidelines of search engines such as Google in order to achieve a better ranking.
In e-commerce, SEO texts can be used in various areas:
- Product descriptions: Optimised descriptions help to position products better in search results.
- Category descriptions: They improve the visibility of category pages and help users find their way around the website.
- Blog articles: They attract potential customers by addressing relevant topics and providing informative content.
AI-based text generation can be used to create SEO texts more efficiently. By automating the copywriting process, large amounts of content can be produced in a short amount of time while taking into account the most important SEO factors.