Pillar pages are used to provide comprehensive information on a specific topic on a website. They are designed to offer users added value and at the same time improve the visibility of the website in search engines.
Important aspects of pillar pages are:
- Comprehensive information: Topic pages cover a topic in detail and provide users with a comprehensive overview.
- Relevant keywords: They contain keywords that are relevant to the topic in question in order to support search engine optimisation.
- Internal linking: Topic pages are well linked to other relevant pages within the website to facilitate navigation and strengthen the page's authority.
- Timeliness: They are updated regularly to ensure that the information is up to date.
In the field of AI and text automation, topic pages can be utilised in various ways:
- Automated content generation: AI-based tools can be used to automatically generate content for topic pages, making the creation of comprehensive information offerings more efficient.
- SEO optimisation: AI can help identify the most relevant keywords for a topic page and optimise the content accordingly to achieve a better search engine ranking.
- In-text linking: Through AI, in-text links can be created automatically to link related content together and improve the user experience.
Pillar pages help to increase the authority of a website on a specific topic and attract potential customers by providing valuable and informative content.